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Technology marketing specialist shares ideas, opinions and experience on how to communicate technology benefits, differences and features to prospects  

October 11, 2013Prompt, a digital PR consultancy based in Boston and London, is hosting its first webinar in a series on PR, positioning and sales tactics for tech vendors. The webinar: The webinar: Ten ways to promote your technology product, service or app, will be held on Thursday October 17 at 11.30am EDT / 4.30pm BST.

The 45-minute webinar will outline challenges, tactics and opportunities facing technology vendors in communicating, planning and executing marketing and PR plans to drive sales – and offer suggestions to tech entrepreneurs and marketers that want to increase business momentum, drive marketing results and shorten their sales cycles.

The webinar will be hosted by Hazel Butters, a technology marketing specialist with 15 years’ experience of working with tech start-ups, early-stage VC-funded software companies and global technology companies.  It will cover:

  • Messaging and positioning to increase relevance and drive sales
  • How to identify and target key audiences
  • Ways that PR can support technology sales
  • The role of customer testimonials
  • Advice on demonstrating thought leadership
  • How to work with industry analysts

Hazel Butters, CEO of Prompt said: “This webinar is the first of a series of event and will be an introduction of ideas and examples of how to use PR and marketing to effectively communicate the relevance of a technology product or service – regardless of whether it’s high technology, like a high-end storage enterprise application; a consumer-leaning gadget or app; a green technology application or a medical technology device. Whatever the technology type, there’s an underlying need to be able to explain its intricacies, features and benefits to potential users. Meanwhile, buying technology has become a complicated and time-consuming activity: IT prospects are overwhelmed and uncertain. In many cases buyers find themselves inundated with content, and yet short of facts.”

Hazel concluded: “At Prompt we thrive off technology – it has an impact on how we live, communicate, work, and travel. I’m personally thankful for the opportunity I’ve had to work with global technology leaders, software companies across the globe, and some of the most fun and creatively innovative emerging tech vendors. As marketers our task is to present compelling, appropriate and honest details to relevant audiences to increase the understanding and knowledge, or to motivate a behavior – such as wanting to buy a technology product, service or app. I’m looking forward to sharing our ideas, forging new relationships and hopefully giving attendees some food for thought.”

Attendees will receive a copy of Prompt’s e-book: ‘Ten ways to promote your technology product, service or app.’

To attend ‘Ten ways to promote your technology product, service or app’ on Thursday October 17 at 11.30am EDT / 4.30pm BST, please register here.

For more information about Prompt’s technology PR, social media and copywriting services, please email info@prompt-communications.com

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 About Prompt 

Prompt is a digital PR agency that enables marketers and entrepreneurs to increase sales and marketing effectiveness. Specializing in innovative markets including technology, green tech and sustainability, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. Prompt Communications has head offices in London and Boston.  Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Aperture, Crimson Hexagon, Dell Compellent, Genesys Telecommunications, GenSight, Grouptree, IBM, Ipswitch File Transfer, jovoto, KANA, NTT Com, Oracle Corporation, Sepaton and Webtide. www.prompt-communications.com

Media contacts: Jackie Fraser | press@prompt-communications.com | Tel: 617 401 2716